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Federation and Meteorology |
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BureauMedia Workshops in Melbourne and PerthNo. 250 July 1980, Item 3151Two further workshops in the series of informal meetings between the Bureau and the media were held in Melbourne (28 May) and Perth (1819 June). Both workshops were well attended, although the Melbourne meeting was affected by the journalists' strike which prevented the attendance of any metropolitan press representatives. As in previous, discussions in the Melbourne and Perth meetings included talks by Regional and Read Office personnel on matters concerning the provision of weather information, and by media representatives on the presentation of this information in the press and on radio and television. Bureau speakers included the A/DIR Bob Crowder, A/ADS Bob Southern, RD Tony Powell, and Ian Russell, Senior Met. in the Vic RO. Tony Powell's paper on terminology produced some interesting comments in the discussion period that followed. These included:
Comments following Bob Southern's paper on the broadcasting guidelines included:
Rob Gell, the TV presenter on ATV10 said the public wanted his 'interpretation' of the forecasts because stereotyped phrases just don't attract interest; forecasts need to be down to be absorbed by the public. He saw terminology as a crisis area, and suggested the introduction of the word 'fair' and the use of 'dry' instead of 'fine'. The ABC Rural Supervisor John Anderson said he had received only about 30 critical letters in the past five years, indicating that the weather service is considered satisfactory by the man on the land; most criticism was about presentation rather than content Farmers as a group preferred to do their own forecasting, using the wether map and the other information provided. Mr Anderson expressed concern over the apparent conflict within the Bureau over terminology. He suggested the Bureau should 'bite the bullet' and issue a glossary for public usage.
People in Bright Sparcs - Crowder, Robert Bernard; Powell, Frank Anthony (Tony); Russell, Ian
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